SEO, Marketing & Website FAQ's
Can I prove the marketing is working?
At Crashe we want to prove that the marketing is working for you, that is why with all our clients we insist we have a reliable way of measuring results before we start any marketing, typically we will install conversion tracking code and Google analytics which allows us and you to see the success of your campaign. We also offer a paid analyitcs solution that give real time website statistics and allows camapiagns to be broken down for accurate ROI analysis.
What is SEO?
SEO stands for search engine optimisation, it is basically a way of formatting your website and content to ensure that it gets a higher ranking in search engines like Google, Yahoo!, and Bing. It is a fact that most search engine users rarely scroll past the first page of search engine results and only a few go further than the second page, so no matter how great your content may be, if it isn't formatted to what a search engine is looking for then it may never get the traffic that is should.
The aim of SEO is to get important pages of your website to appear on the first page of the SERP's (Search Enging Results Pages) directly below the sponsored listing box.
Is SEO required forever ?
The internet is constantly changing and there are many variables that may affect your listings on a daily basis. Examples of what may affect your rankings and visitor traffic:
New Websites - A new fully optimised site promoted in the right way can push older websites down the listings and severely affect the number of visitors to your website
Competitor Websites - Competitors will want to to get more business too so they will be looking to promote their website in the same way
Search Engine Algorithms - With each tweak Google, Bing (MSN/LIVE), Yahoo etc.. there is a potential for your website positions and site visitors to drop
Website Changes - Any changes to your website can affect how your website is indexed and searched for. Changes to the content, code or link partners can affect how your site is ranked
This is why it is important to continually optimise your website according to the latest SEO information available.
What is the advantage of online marketing?
The ads have the potential to reach millions of internet users locally, nationally or even worldwide. Your ads can be shown for specific keywords and you can edit your ads and adjust your budget until you get the results you want.
Can you give me an exact cost for clicks using online marketing?
With online marketing you can only estimate how many people are going to click through to your website after seeing a sponsored listing ad, however Crashe use a number of tools and techniques to predict the number of clicks you are likely to get and the associated cost. Please contact us for a no obligation proposal.
Can you guarantee your SEO results?
Unfortunately not, search engines continually make updates to their algorithms in a bid to improve the quality of SERP's (Search Engine Results Page) and to ensure their users get the best possible search experience. They do not release any details of these changes; this is to avoid any unethical practices that may spam the search results. With our experienced SEO experts we can ensure your website stands the best possible chance of gaining good rankings.
Do I have to sign a contract?
All of our clients have the freedom to change suppliers or agencies whenever they like. You only pay for services on a month by month basis.
