SEO Services

What is SEO?

SEO stands for search engine optimisation, in its most basic form it is a way of formatting your website and content to ensure that it gets a higher ranking in search engines like Google, Yahoo!, and Bing. It is a fact that most search engine users rarely scroll past the first page of search engine results and only a few go further than the second page, so no matter how great your content may be, if it isn't formatted to what a search engine is looking for then it may never get the traffic that is should.

Why is SEO Important?

Why do you need SEO? In short - extra sales/clients/conversions. Depending on your market sector, you could have anything from one person a year to thousands of people a day searching for your business or service. As a company based in fact and data, if you tell us what you do for a living, we can tell you how many people are actually searching for your business at no cost to you. Once you know this, you will know if it is worth investigating SEO as an option.The aim of SEO is to get important pages of your website to appear on the first page of the SERP's (Search Enging Results Pages) directly below the sponsored listing box.

Google Analytics Installation

In order to measure the success of your internet marketing campaign we use tools such as Google Analytics. At the start of each project we will install tracking code on your website that allows us to see visitor activity, track goal conversions and monitor the performance of the SEO and/or PPC campaigns.

Having such a clear picture of how well both the website and the marketing are performing gives us the ability to make suggestions on how your website can be improved to make the marketing strategy even more effective.

Establishing Marketing Goals

It is important that your website attracts the right sort of visitor and keeps them interested until they have reached your target goal. At Crashe we like to find out exactly what your goals are and work with you to bring you visitors who will reach your intended marketing goals to give you the ROI you are looking for.

There are many points on a website that can be considered a successful goal, they are:

Sale
Download
Email Registration
Phone Call
Enquiry Form
Affiliate Click Through

SEO Techniques

SEO can take a long time so using the right SEO techniques is essential. Getting it right can be long lasting and very cost effective.

Our SEO techniques include:

On & Off Site Optimisation
Keyword Research
Geo Targeted
Position Checking
Link Building
Meta / Alt Tags
Search Engine & Directory Submissions
Analytics & ROI Analysis
Sitemap Generation

For a more in depth look at our methods please go to SEO Techniques

SEO Consultancy

Crashe also offer SEO consultancy for websites that dont require the full and immediate attention of our website optimisation package. Our SEO experts will work with you to decide the best way to achieve your business goals within your budget. For full details and costs go to SEO Consultancy